nessieYour sales department, with agents doing the legwork
Agents do the lead lists, the first contact and every follow-up. Your salespeople talk to the warm ones.
Most of a sales day is not selling. It is building the list, writing the first message, remembering to follow up, and finding out what the company does before the call. Nessie’s agents do that part. Your salespeople keep the part that needs a person: the conversation with someone who is ready.
That is why this is not only a saving. A team that no longer does its own legwork talks to more warm leads in a day than it used to in a week, and a warm lead that is followed up on time converts. Keep your sales team; give it agents; watch the number of conversations go up.
The legwork, done by agents
- Lead lists built from research. Name a market — every craft beer pub in the country, every architecture studio in a region — and the agents read directories, websites and social pages and build the list in the CRM with what each prospect already buys.
- First contact the way you choose. A text first, an email, a call from the agent’s own number. The strategy is agreed with your salespeople in
#sales, and each batch goes out when a person approves it. - Follow-ups that never slip. Every reply is answered and every silence is chased on the day you set. “Can we send you an email with our offer?” becomes the offer, sent when the prospect says yes.
- Offers that match your stock. Before an offer goes out the agent reads your stock system, so it never promises a product you no longer have.
- Warm leads handed to people. The moment a prospect is interested, the agent hands the conversation to a salesperson with the whole history, and gets out of the way.
Research and tender watching
Some work is not sold; it is found. Tell your sales agent to research everything around the UK and it does: it loads every council and administrative area, maps each one’s tender portal, and checks them on the schedule you set, with its own browser. Ask it to watch the biggest companies too, and it reads their announcements for anything that will need what you do. When a building company or an architecture studio comes in on Monday, the tenders worth bidding for are drafted and waiting, and the person in charge approves the ones to chase.
Your salespeople stay in charge
Nessie is a communication platform first. The strategy is a conversation between your salespeople and the agents in a channel, not a setting. The agents propose a batch; a person approves it. A reply the agent is unsure about is raised in the thread. When somebody corrects an answer once, the agent does not make that mistake again. Nobody is outside the loop, and nobody has to lose their job.
- Every outreach batch and every offer is approved by a person.
- Every message the agent sent is in the CRM record and in the thread, for anyone on the team to read.
- A prospect who asks for a person gets one, with the full history.
See it in your trade
The brewery page follows a text-first strategy across every pub in the country; the architecture studio and builder pages watch councils and tenders; the recruitment page sources overnight. The same mechanisms run on the CRM, phone numbers and shared mailboxes.